2025 Annual Report - Flipbook - Page 16
Strategic Plan Success
22
Goals
Completed
& Ongoing
“A sentiment heard often during our planning process worthy of
mention was: we will never know how high we can take Richmont if we
don’t aim for the stars.”
–Dr. Timothy Quinnan, President
Richmont finished the 2023–25 strategic plan, Charting New Horizons, with
78% goal completion. This plan built upon the University's first strategic plan,
In Pursuit of Excellence, and worked to emphasize innovation and provide an
unparalleled learning environment for students, faculty, and staff.
3 In Progress
3 Deferred
Marketing Advancements
The University's marketing initiatives were brought back in-house through the creation of a new
Marketing Department working in collaboration with the Chief of Staff. This included introducing
The Chalice eNewsletter to strengthen internal communication, a new Director of Marketing and
Communications, hiring a Digital Marketing Specialist, and a brand refresh.
Richmont became a member of the Cobb Chamber of Commerce,
which furthered public awareness of the University and provided
the opportunity to display a 60-day digital billboard campaign
across high-traffic locations in Cobb County. The University
attended multiple Chamber-affiliated events, networking with
local organizations and leaders.
"Stepping into this new role from admissions has been such an honor, allowing me to share
Richmont’s story while reflecting the heart of a community that has been a tremendous
blessing in my life and in the lives of so many others. Richmont’s new marketing strategies
are expanding awareness through videos featuring our student talent. This year, we
generated over 200K online ad views, with ad clicks up 680% and cost-per-click down 65%,
bringing more prospective students to our website to explore the unique impact of a
Richmont education."
Rochelle Mason, M.A.
14
Director of Marketing and
Communications
